How We Think About Money
Numbers Tell Stories
Every expense line and revenue stream has a reason behind it. We teach you to read
those stories, not just calculate totals. When you spot why costs jumped in March or
understand seasonal patterns, you make better choices.
Simple Tools Work Best
Complex software often creates more confusion than clarity. Most successful
businesses track profitability using straightforward methods that anyone can learn. We
focus on techniques that actually get used.
Context Changes Everything
A 15% profit margin might be excellent for one industry and concerning for another.
We teach you to benchmark properly and understand what good performance looks like in
your specific situation.